Facebook - Birmingham Business Twitter - Birmingham Business Instagram - Birmingham Business

Prom and ballgown specialist is on the move

One of the UK’s largest prom dress and ballgown specialists is on the move, to open the biggest shop in its retail history.

Sonique is moving from Grand Central, Birmingham, to unit 7, Astle Retail Park, West Bromwich, to open a deluxe 3,600 sq ft unit – more than double the size of its existing store – after agreeing lease terms with national commercial property and investment company LCP, which owns and manages the park.

The new store promises to be a stunning, go-to destination for exclusive prom, bridal, occasionwear, ballgowns and pageant gowns, as well as shoes and accessories. It will showcase more than 2,500 prom dresses and will provide a VIP experience to customers.  

The family-owned prom specialist, which opened in 2003 at Touchwood Shopping Centre in Solihull before moving to Bullring Birmingham and latterly Grand Central Birmingham, plans to open at the beginning of February. The premium dress store will join nationally known retailers at the park, including Gap Outlet, M&S Outlet, Pavers Shoes and Pure Gym.

A spokesman for Sonique said: “The move to Astle Retail Park marks an exciting new chapter for the business and we are looking forward to welcoming new and existing customers to the store.

“Our extensive collection draws people from all over the UK, with some customers travelling from as far away as Cornwall and Scotland. Moving to the bigger store means we can offer our customers the biggest dress choice in the area and provide a truly red carpet experience.

“We’ve grown our reputation on offering our customers a personalised service and our sales associates are known for their expertise and this will not just continue, but be even better.”

The store will have a catwalk runway, 10 changing rooms, as well as two VIP changing areas, refreshments and a relaxed seating area.

Rakesh Joshi, asset manager at LCP, said: “Astle Retail Park is the ideal location for Sonique Dresses because it is close to the town centre and motorway networks for people travelling from further afield and there is ample parking for customers. We’re looking forward to welcoming them.”

Landmark building is for sale

Well-known West Bromwich property on the market

1st July 2019

Busy first year for Birmingham retail agents

More than 100 property deals completed

26th November 2018

JLR to build new electric cars in Birmingham

Announcement hailed as 'fantastic news' for the region

5th July 2019

Shopping parade is fully-let for first time

Property and investment specialists sign up final tenant

28th June 2019

Solutions to housing shortage on display

West Midlands Mayor takes a closer look at factory-built homes

13th June 2019

Partnership is a first for retail sector

Firms will target £2.5 million of new sales and transform retailers' approach

16th July 2019

Expert-led advice seminar on offer

Business owners will hear range of exit options

19th February 2019

Finance firms are in the money

Line-up revealed for annual awards showcase

17th October 2018

Zurich opens two new offices

Insurers strengthen commitment to the West Midlands

21st June 2019

More job opportunities required

Business leaders say figures show action must be taken

26th July 2019

Business women share success stories

Real estate professionals from across the West Midlands attend event

15th March 2019

Birmingham Airport joins safety week campaign

Activities and demonstrations spread the message

14th May 2019

Partnership will develop young talent

Organisations join forces to build strong business skills

15th May 2019

Midlands businessman wins top award

Managing director is named Director of the Year

27th June 2019

Advertising agency roars forward with wild win

Firm secures major project for German wildlife attraction

18th June 2019