Facebook - Birmingham Business Twitter - Birmingham Business Instagram - Birmingham Business
https://www.artbusinessloans.co.uk https://www.benussilaw.co.uk

Advertising agency roars forward with wild win

A Birmingham advertising agency has secured a major project for one of Germany’s leading wildlife attractions.

M3 has been appointed to complete a strategic brand review of the Serengeti Park, a 20-acre resort with 1500 wild and exotic animals and 40 rides.

The firm, which has offices in Birmingham, Albrighton and London, impressed bosses with the way it had helped West Midlands Safari Park increase visitor numbers over a 15-year period, by delivering ‘Land of the Living Dinosaurs’, ‘Visit Ice Age’ and 2019’s ‘Discover it All’ commercial and multimedia campaign.

It has assembled a team of creatives, planners and account managers to complete a brand review in order to support its 2020 vision.

“We’ve started to make a real name for ourselves internationally, with this latest contract following big wins with Harley Davidson, Solmar Villas and Affordable Car Hire,” said Nick Lovett, managing director of M3.

“The initial enquiry came after our work with West Midlands Safari Park had impressed Fabrizio Sepe, owner of Serengeti Park. He invited us over to Germany for a chat so a couple of us got on a plane and went to meet him, completing a two-day fact-finding tour of the attraction.

“We were delighted when we had a phone call shortly after asking us to take over the brand review project. It just goes to show how a small UK agency that is dynamic and creative can win work on an international stage.”

Stuart Perry, creative director at M3, will be leading the project on the ground. He said: “We’ve assembled a great team of experts that have plenty of experience in this field and also an understanding of the different media mixes that go into moulding a successful creative campaign for Serengeti.

“There’s lots of challenges around working with international clients, not least understanding the local ‘nuances’ and how this is communicated through the brand story. This is something we’ll get to grips with at the earliest stage and with the help of linguists who have an excellent grasp of the dialect.

“The brand review and positioning will be completed over the next six months and, then if they like what we come up with, we would love the opportunity to deliver the concept, a new website and external marketing campaigns across all media channels.”

M3, which employs over 40 people across its three offices, has seen turnover grow 15% over the last twelve months, with annual fees now passing more than £4m per year. It offers online and offline advertising, digital marketing, creative communications and acquisition marketing to clients in the automotive, industry, leisure, and travel sectors.


Agency welcomes first apprentice

Partnership approach brings new face to the team

4th October 2019

More big office deals for city

Birmingham lands two of the largest regional acquisitions

12th November 2019

Trio of new contracts for city agency

£1.2m 'travel' boost after new director appointment

14th February 2019

Rebrand for digital learning provider

New theme is designed with technology in mind

22nd March 2019

Birmingham Business Park unit fully let

Almost 27,000 sq ft of lettings in past year

8th January 2019

PJ Ellis

Director of Lightbox Digital

28th August 2019

Chamber says HS2 already benefiting region

Business leaders confident Government-backed review will show project's positive impact

21st August 2019

Cultural hub could prove a sound addition

Property offers 30 studio units for creative businesses

16th July 2019

Tech company deal made in the Midlands

Firm is successfully sold to the US market

25th April 2019

Carnival show will go on in Coleshill

Logistics company steps in to save the day

10th June 2019

Brexit leads to major reviews

Businesses reconsider major suppliers to mitigate potential risks

10th December 2019

Bumper number of deals for property experts

Consultancy enjoys successful period of business

1st November 2019

Birmingham makes waves with surf park plans

Application submitted for £25 million project

4th September 2019

Railway on board with Sadler's Brewery

Launch of Last Train Home pale ale

26th September 2019

Businesses will hear benefits of 5G

Network event will explain the future impact on local industry

29th October 2019