Facebook - Birmingham Business Twitter - Birmingham Business Instagram - Birmingham Business
https://www.festivalofenterprise.co.uk https://www.kangandco.co.uk

New catering concept launched at NEC

The National Exhibition Centre (NEC) has launched a new catering concept in three of its exhibition halls.

Building on the successful launch of St(EAT) Kitchen at the NEC earlier this year, in-house caterers Amadeus has created The Yard, three uniquely styled eating environments, serving locally sourced, fresh, garden-inspired sustainable food.

The creation of The Potting Yard, The Grilling Yard and The Box Yard is part of a multi-million redevelopment of the restaurants inside the NEC exhibition halls. The Yard concept provides a range of healthy, contemporary British food, in three often interconnected exhibition halls, under a common theme but each with a unique offer.

The Yard environments have also been crafted with recycled and natural materials, with distinctive touches including trailing plants and copper pots on the walls.

Kane Bridgman, general manager for Amadeus (NEC), said: “Everything the Amadeus catering team has learnt to date from exhibition catering has been channelled into The Yard. We know that there’s a rise in popularity for social breakfast options so you’ll find breakfast in a pot in the Potting Yard; 15% of our consumers are eating noticeably less meat, so you’ll find half the menu is meat free in the Grilling Yard. Traditional British becomes contemporary British in the Box Yard, where we’ve got quirky twists on pies and burgers.

“We also wanted to translate some of our St(EAT) Kitchen feel into the development of the new Yard concept as we planned the refurbishment of these halls and we’ve done this through combining a garden fresh look with garden fresh food.

"We’ve encouraged free-flowing footfall too with more till points on offer, so there’s much less time wasted queuing.

"We’ve seen an increasing demand from event organisers and their visitors for plant based, meat free dishes and food packaging to be minimal and recyclable, and all of these trends have been incorporated into The Yard. "

The Yard menus have been created by Yard head chef Lee Romilie and NEC executive chef Paul Connelly to be fresh, tasty and easy to eat on the go.  

Pictured: The Grilling Yard at the NEC


Private equity group acquires the NEC group

Blackstone is 'ideal new partner' for the exhibition company

15th October 2018

Market leading shows on way to NEC

Exhibition and conference brings connected industries together

2nd February 2021

Emergency fund boosts male grooming business

Digital billboard advertising campaign creates new interest

26th May 2020

Triple catering success for venue

New standards set by events team

24th December 2019

Airport unveils new airside food outlet

Franchise opens its doors in Birmingham

8th April 2019

Caterers voice concerns in survey

But trade association providing support to its members

15th April 2020

Manufacturer rebrands after acquisition

Cardboard box specialists in Birmingham have new identity

6th April 2020

Midlands manufacturers urged to act on exports

Growing demand for UK exports across the world

9th May 2019

HR tech business relocates

Company takes on larger offices in Jewellery Quarter

16th September 2019

Brexit knowledge weak among SMEs and manufacturers

Research shows rest of business community is better informed

14th March 2019

£12m luxury care facility for Solihull

Former garden centre site will be transformed to create 84 rooms and apartments

13th June 2019

Former prisoner turns life around

Training organisation offers tutorship role

16th November 2020

Midlands shortlist for entrepreneur awards

Seven business leaders are finalists in UK-wide competition

23rd September 2020

Patrick Cross

Managing director, Gecko Programmes

11th September 2020

Back to the future

How asset finance can give fresh impetus to your business

25th June 2020