Luxury apartments in great demand

Elevate Property Group's Assay Lofts development in Charlotte Street is well on target for an August 2019 completion.

The Birmingham-based housebuilder, which has its head office across the road in St Paul's Square, is constructing 32 apartments in one of the city’s most sought-after locations.

Buyers are already signing up online for details of the new luxury Birmingham residential address which won’t be launched until Easter 2019, and demand for Assay Lofts has been so strong the developers are expecting to sell out off-plan.

The scheme of one and two-bedroom apartments has been designed by Birmingham practice Glenn Howells Architects and is Elevate Property Group’s fourth development in The Jewellery Quarter and their tenth development deal in the city.

It is scheduled for completion in August 2019 but with demand for more information so strong, Elevate has released pictures of the latest progress alongside CGIs indicating how the £3.9 million scheme will look when completed by contractors NM Group.

Elevate’s sales and marketing director David Hofton said: “Assay Lofts will be a fusion of heritage and 21^st Century style at the heart of Birmingham’s resurgent Jewellery Quarter. It is proving very popular with young professionals as it is only a few minutes’ walk away from the city’s leading accountants, lawyers and other professional firms.”

Assay Lofts is being constructed on part of the site of former Assay Office which was based there from 1878 but moved to a purpose-built new home on the other side of The Jewellery Quarter in 2015.

Elevate Property Group is already known for its quality developments in Birmingham, including Concord House, Queensway House, St Paul’s House and Honduras Wharf, unique developments of townhouses, apartments and penthouses.

Other developments in Birmingham currently completed or underway include Tennant Street Lofts in West Side, the recently-approved Cliveland Street development and a site in Camden Street - part of an ongoing development programme in which Elevate has secured sites and has plans in preparation for another 250 new homes around the city.