Facebook - Birmingham Business Twitter - Birmingham Business Instagram - Birmingham Business
https://www.friendpartnership.com https://www.hgf.com

City hotel revolutionises client experience

Park Regis Birmingham has become the first hotel in the world to offer a ground-breaking new visitor experience – without guests setting foot inside the venue.

Ryan Doyle, group director of sales for Switch Hospitality Management Group, which oversees the city centre hotel, said he’d received brilliant feedback from event bookers after piloting the Hyybab innovation.

He said the new luxury tech platform had helped the hotel continue to interact with clients throughout the Covid-19 pandemic by “providing a tangible sensory experience” - remotely. We’ve been able to continue a new business campaign targeting travel and event managers and personal and executive assistants. The resulting product knowledge has remained strong for the return of travel and events.”

Hyybab transcends virtual tours with hands-on experiences, gifts and treats and is now set to be rolled out across the globe. At its heart is a ground-breaking, adaptable web-based technology platform nurtured since lockdown first hit.

It’s a concept described as “fully immersive” that empowers bookers, planners and buyers to sample the sights, sounds, tastes and smells of a location, from the comfort of their home or office. Those who are invited by the venue receive a luxurious box filled with treats including cocktails, nibbles, drinks and hotel beauty products.

It’s also been invented to cut costs and organisation time needed to show influential parties of bookers around a venue in a face-to-face familiarisation trip. It’s an exclusive, invite-only concept with every experience hosted by the venue, and is completely customisable. It also has crystal-clear stereo sound.

Ryan said: “Park Regis Birmingham is always investing in new technology to ensure we are at the forefront of our market and leading the way with innovation. Hyybab offers us a platform where we can engage with our partners and showcase our property in a virtual setting with luxury amenities that our clients come to expect from our hotels.

“As part of the Hyybab experience, a “Babbox” has been fully customised for us, even down to our signature scent. It’s a multi-sensory experience, transporting Park Regis directly to a client’s remote location.”

Innovators Leo Platt, a former head of marketing at Visit Manchester, and partner Paul Lloyd, backed by an SME Restart grant and private investment, have pivoted alongside their renowned Midlands-based company Leopold Marketing.

Leo said: “We are very grateful to Ryan and his team. Not only have they given us brilliant feedback, they’ve also made plenty of fantastic, constructive and useful hints and tips to further boost efficiency. Seeing our dream turn into reality has been a challenge but ultimately a very rewarding process for us.

“We are very proud of all the hard work we have put into Hyybab so far and the wonderful reception it’s getting. A year ago, as the first lockdown hit, things didn’t look good and our industry was decimated. We wanted to remain positive and optimistic and use our wealth of experience in organising fam trips and hospitality for high-spending VIP bookers to do something special."

When the first lockdown hit, Leo and Paul decided to launch a new venture that runs alongside their destination marketing company, Leopold Marketing, which specialises in destination marketing and works with clients from major tourism organisations.

They ploughed their time into creating Hyybab and undertook confidential market research with trusted clients from across the hospitality and tourism sector to help boost its potential.

Hyybab stimulates the senses through the use of unique features including treats to eat and be pampered by from venue owners, the sensory experience is also enhanced with stereo headphones and 3D viewers. Its versatility can be adapted to various sectors within tourism, including airlines, airport lounges, luxury boats and cruises, spas and attractions.

There are also plans to expand into large scale event venues, commercial property, retirement living complexes and education.

Paul added: “As our industry recovers from the effects of the pandemic and lockdown, there remains a huge demand for more virtual marketing methods. Our research has shown that many potential clients still prefer a digital set-up, not only as things go back to normal but also as they consider the time and budget needed to organise a successful fam trip."

Pictured: Leo Platt (Hyybab), Jessica Brabant and Ryan Doyle (Park Regis Birmingham), and Paul Lloyd (Hyybab)


Deloitte to launch health tech innovation hub

Connecting companies, healthcare professionals and the public sector

9th September 2020

Technology hotspot

Why are tech businesses flocking to Digbeth?

4th September 2019

Tech businesses urged to sign up

Accelerator programme will help start-ups reach the next level

4th March 2021

Agency pledges support for conservation

Firm signs up to donate to non-profit organisations

8th May 2019

Birmingham makes the top ten

City is rated fourth best for tech businesses

16th April 2019

Inaugural tech week in Birmingham

More than 50 events over five days

20th September 2019

Online hub will boost digital collaboration

Community will bring entrepreneurs, technologists and investors together

4th May 2021

Hotel near airport up for sale

Auction of well-known landmark will take place today

24th June 2020

New fine dining experience at heart of the city

Property experts advise owners on lease for new 150-seater restaurant

19th July 2019

New investment company will boost enterprise

Reveal coincides with launch of inaugural Birmingham Tech Week

9th October 2019

Brindleyplace is a record-breaking success

Over 4 million visitors pass through in a year

15th February 2019

Digital platform helps schools with career events

Online system goes from strength to strength

21st October 2019

Stadium becomes Covid-19 test centre

Warwickshire CCC donates Edgbaston for NHS staff tests

3rd April 2020

Charity takes on new headquarters

Move will allow them to support more domestic abuse victims across the region

8th June 2020

Construction expert appointed by law firm

Lawyer with almost 20 years' experience in the sector joins growing team

16th August 2019