Facebook - Birmingham Business Twitter - Birmingham Business Instagram - Birmingham Business
https://www.fbcmb.co.uk

Samsung steps in to purchase firm

Birmingham based Whisk.com, the number one solution powering smart and shoppable food experiences for some of the world’s largest food retailers, publishers and brands, is to be bought by one of the largest tech companies in the world.

Whisk has agreed to be acquired by Samsung, who they first started working with in the UK in 2016, and join Samsung NEXT’s Product team.

Samsung is a global leader in technology transforming TVs, smartphones, PCs, home appliances and a host of other technology categories. As the innovation group within the company, Samsung NEXT builds and grows ideas, helping transform Samsung through software and services innovation.

Launched in January 2013, Whisk was co-founded by Nick Holzherr who raised funding for the venture after pitching the business to Lord Sugar as a finalist on the 2012 BBC TV series The Apprentice.

Offering shopping lists integrated across 2 million recipes, more than 500 million annual widget impressions and a team that has grown from 14 to 32 in the last 12 months, Whisk works with retailers including Tesco, Asda, Amazon and Walmart, publishers including the BBC, FoodNetwork and Allrecipes, and brands including General Mills, Kraft, Heinz and Schwartz.

The entire Whisk team will remain as part of the deal and will continue to grow and invest in new products to accelerate progress. There will also be investment in key areas to support and grow partnerships with the world’s leading recipe publishers, CPG brands, grocery retailers, IoT companies, and digital health providers.

West Midlands law firm Higgs & Sons provided legal services, with the deal team lead by Corporate Partner Jamie Partington.

Pictured: The Whisk team

New tenant and expansion at city property

Office space continues to prove popular

13th November 2019

Technology hotspot

Why are tech businesses flocking to Digbeth?

4th September 2019

Global digital specialist unveils HQ

European hub is launched in Birmingham

2nd March 2020

Tech firm maps out global growth

Landmark report looks at Direct Carrier Billing industry

29th May 2020

Oriental grocer gets prestigious listing

Wing Yip prepares for 50th anniversary with top 250 success

6th November 2019

Birmingham makes the top ten

City is rated fourth best for tech businesses

16th April 2019

Trading up: why smaller businesses should consider buying their larger competitors

Is the time right for you to finance an investment?

30th July 2019

Lunch is a networking success

Licensed property experts enjoy informal event

15th October 2019

New investment company will boost enterprise

Reveal coincides with launch of inaugural Birmingham Tech Week

9th October 2019

Businesses back Smart Works charity

First fundraising lunch is huge success

18th February 2019

Midlands nursery provider acquired

Parents say six centres provide high quality care

20th December 2019

Free workshops to solve staff legal issues

Law firm offers one-stop solution to local companies

20th September 2019

Technology firm takes a top listing

Company makes the Top 75 list for the first time

13th May 2020

Refreshments on the menu at office complex

Entrepreneurs improve facilities for 300-plus staff

13th December 2018

Firm has its name up in lights

Lighting design on display in Australia

2nd April 2019