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Rebrand for digital learning provider

Digital learning provider Oxbridge, based on Birmingham Science Park, today announced the launch of an enhanced brand which it describes as 'more human and enriched by technologies to bring students closer to their lifestyle goals'.

Dropping the ‘home learning’ from its name, the new Oxbridge has been designed as a platform for personal empowerment that seeks to shatter the stigma of eLearning and inspire people to learn without limits anytime, anywhere, anyhow.

It echoes modern trends, with what the team describes as motivating colours, friendlier fonts, and a smiling logo that reflects its values: warm & approachable, upbeat & positive, committed, generous, free-spirited and genuinely caring.

The new theme has been designed with technology in mind, and Oxbridge have been riding that wave with innovations into artificial intelligence such as assistive virtual tutors and an ultra-personalised learning system that enables tutors to support learners as much as they need virtually around the clock.

Matt Jones, founder and director of Oxbridge, said: ‘Distance learning isn’t a new concept. The concept has been around since the 1700s. With the internet, it evolved to accessing course content online. The modern innovation, and one Oxbridge is pioneering, is making distance learning more human and fun. In fact, we’re discarding the distance from distance learning to connect people to their lifestyle goals.

"I’ve seen the marketplace grow and the impact education has on people’s lives. I’m now taking distance learning in a bold direction with a whole new Oxbridge that says ‘screw you’ to the stigma surrounding distance learning, cuts out the noise and reinforces what we’re already good at: award-winning learning that helps people to get qualified.’

"I’m a firm believer that if there’s a possibility to improve, you should. The difference between the impossible and possible lies in your determination. With an ‘I Can. I Will.’ mentality, Oxbridge make anything possible!’

http://www.iscoydpark.com

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