Nutrition firm Nourished has launched an exclusive skin and hair health gummies collection in Holland & Barrett stores nationwide.
The range of five products, which contains vitamins and minerals to boost environmental protection, elasticity, hydration and more, was previously only available online and in six Holland & Barrett stores.
Nourished, which is based in Birmingham, and Holland & Barrett collaborated closely to identify gaps in the nutrition market to develop the innovative line of products.
They initially appeared in June in the retailer’s new Beauty Bays at its shops at Walthamstow, Angel Islington, Balham, Birmingham Bullring, Liverpool One, and Dalston Cross, and on its website. But they have proved a hit with customers. Their success comes after UK consumer spending on health and beauty increased by 11% year-on-year in Q2, according to KPMG.
The range, designed to boost beauty from within, includes: Skin+ Hydrate, which helps with moisture levels and smoothness; Skin+ Glow, for radiance and elasticity; and Skin+ Protect for firmness and environmental protection.
Hair+ Boost increases resilience and strength, while Skin+ Clear is aimed at those looking to reduce breakouts and have a clearer complexion. This premium Hair & Skin+ range is vegan, packaged plastic-free, and available in a variety of flavours, including summer berries and blood orange.
There will be a sampling roadshow for the Nourished products in the Holland & Barrett store at Birmingham Bullring tomorrow (August 13).
“We are delighted that our Nourished Hair & Skin+ range has resonated so strongly with Holland & Barrett customers, and it is rewarding to now see it launched in stores nationwide,” said Melissa Snover, founder and CEO of Nourished.
