Haier HVAC Solutions has been appointed as the main sponsor of Spain Rugby’s men’s national team for 2027, in a major deal secured by Birmingham-based sports agency Sporting Group International (SGI).
The partnership will see Haier HVAC Solutions feature as the principal front-of-shirt sponsor across the men’s team’s competitions throughout 2027, including the Rugby World Cup in Australia.
The agreement comes at a landmark moment for Spanish rugby, with the national team preparing to compete at the 2027 Rugby World Cup, marking its return to the tournament for the first time since 1999.
SGI, based at 5 St Philips in Birmingham, specialises in high value sponsorship and commercial partnerships, with offices across the UK, Europe, Asia and the Middle East.
Diego Pesque, SGI’s country manager for Spain, said Haier HVAC Solutions - a leading provider of advanced climate control solutions - will benefit from a prominent platform to strengthen its brand presence through Spanish rugby and its international exposure.
“We are delighted and proud to have played a part in bringing Haier and Spain Rugby Union together in a partnership at such an exciting time for rugby in Spain. Haier’s trust and commitment to this project reflects its confidence in the potential of Spanish rugby and its ambition to build meaningful connections through sport. We look forward to seeing this partnership flourish.”
The agreement further strengthens SGI’s commercial relationship with Spain Rugby Union, following its work securing partnerships with Ebury and Ambar.
Juan Carlos Martín Sánchez, president of Spain Rugby Union, said: “Haier HVAC Solutions sponsorship is a major vote of confidence in Spanish rugby and clear recognition of the strength of our sporting and institutional project.
“This not only strengthens our financial stability and business structure on the road to Australia 2027, but also brings us together with a company that shares our vision: to design a new era for our sport, built on professionalisation, teamwork and international reach.”
Fidel Espiñeira, country manager of Haier HVAC Solutions Spain, said: “This agreement is not simply a commercial transaction, but a shared journey driven by values that are part of our own DNA: precision, reliability and optimum performance under the greatest pressure."
