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Cycling experts set up shop

Bike specialists Evans Cycles have opened a brand new store in Birmingham New Street - the company's second store opening in a week.

The new Evans Cycle is inside Sports Direct’s new flagship store, on New Street, and the opening complements Birmingham Council's ten-year strategy to create a safe and integrated transport network, while encouraging the community to make cycling the everyday choice for local journey and leisure activities.

Covering 3,500 square feet, the new store will stock 130 bikes across multiple disciplines, including road, MTB hybrid, electric and kids bikes, from renowned brands Cannondale, Trek, Brompton, Raleigh and their own Pinnacle brand.

Clothing and accessories will also be available from brands such as Castelli, Endura, and Giro. The store will have a fully-equipped workshop so the community can have their bikes fixed by one of Evans’ expert mechanics.

Russell Merry, managing director of Evans Cycles at Frasers Group, said: “Our stores are always at the heart of our business and since joining Evans Cycles I’m proud to be part of this latest opening in Birmingham. Opening doors in new locations throughout the UK, highlights our commitment to supporting the rising number of cyclists of all abilities across the UK”.