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Chinese expansion for brass hardware maker

Brass hardware manufacturer, Armac Martin, has expanded its global distribution network to China, having exhibited at leading international design event, Design Shanghai 2019.

The three-day event at the renowned Shanghai Exhibition Centre showcased the must-see brands from across the globe to the ever-growing interior design community.

Attracting over 10,000 delegates, the event was split across six sections – Contemporary, Collectables, Kitchen & Bathroom, Workplace, New Materials & Applications and Classic & Luxury – where Armac Martin showcased over 30 of its hardware collections, including the MIX which launched earlier this month to mark the firm’s 90th year in business.

Design Shanghai provided the luxury hardware brand with the ideal platform to form some positive relationships with Chinese distributors and they were well-received by stakeholders from across the globe.

Commercial Director, Richard McGrail, confirmed: “Over the last decade, we have focused more on expanding Armac Martin products into the United States and Canada through qualified distributor relationships. By replicating this strategy into China, we are hopeful that it will build on the continued growth of our business.”

“Design Shanghai provided Armac Martin with the perfect platform to establish new business relations with top architects, interior designers, property developers, retailers and private buyers from across the world. We are hopeful that this exposure will help us break into new markets in the future.”

With its headquarters in Birmingham, Armac Martin is a family-run business that has grown and established itself as a household name in luxury cabinet hardware since its founding in 1929.

The firm prides itself on manufacturing luxury solid-brass cabinet hardware and has exciting plans in place to expand into other product ranges within the kitchen and bathroom sectors later this year.