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Second year for partnership deal

A four-star Birmingham hotel and Warwickshire County Cricket Club have announced they will join forces for the second year running.

As part of the ongoing partnership, Edgbaston Park Hotel and Conference Centre, which is located only a five minutes' drive from the cricket ground in Edgbaston Park Road, will become Gold Members of the Bears Business Club.

This will give employees of the hotel and conference centre the opportunity to network at certain events, while using the Warwickshire CCC golf day and player awards dinner to host clients and staff, as well as attending high-profile events.

Ben Seifas, head of sales and partnerships at Warwickshire County Cricket Club, said: “The first year of the partnership has gone really well and we are delighted to have secured our partnership with Edgbaston Park Hotel and Conference Centre for a second year.

“This year will be focused on developing their digital adventure with us even further. We want to give our ticket purchasers the best possible information for their visit to Edgbaston Stadium and when we send out our information a few days beforehand, we highlight the activities going on at the ground, where they can stay and travel information.

“Edgbaston Park Hotel and Conference Centre will be an integral part of this by promoting their accommodation offers as well as their restaurant so we will be enhancing the customer experience for those coming to the ground to watch high-profile cricket.”

Billy Harris, head of commercial at Edgbaston Park Hotel and Conference Centre, said: “Cricket is enjoying a renaissance following England’s tremendous displays against New Zealand and we are looking forward to working with our neighbours yet again at Edgbaston Stadium throughout the next 12 months and welcoming spectators from all over the UK and the world to our hotel.”