A provider of authentic African-Caribbean food products has held a grand opening for its venture - Pride of Africa Trade Cash and Carry.
Founded by Olusegun Akande and his wife, Oyetola, this will be the first one-stop African trade cash and carry in the UK, that is exclusively black-owned.
The team were joined by broadcasters Marverine Cole from GMB News and Nikki Tapper from BBC WM to cut the red ribbon in front of specially-invited guests.
Olusegun said: “We are thrilled that our family and friends could join us for the grand opening day and celebration of this milestone. It's the result of our relentless dedication to bridging the gap and ensuring that our African and Caribbean communities are seen and fully catered for.
"We’ve gone the extra mile to make this a reality, creating over 70 jobs and counting in the process, and we hope that the community will continue to support us.”
Located in New John Street West in Birmingham, the new 25,000 sq ft warehouse aims to be a hub for African and Caribbean cuisine enthusiasts, offering a wide selection of specialty items, spices, seasoning, sauces, grains, beverages, fish, meat, poultry, palm oil, cooking oil and snacks, sourced directly from Africa.
Andy Street, mayor of the West Midlands, said: “It’s great to see how a combination of entrepreneurial spirit and passion for the community has resulted in this unique local business becoming a commercial reality.
"This venture has created 70 jobs both full and part time and is a valuable asset to the economic growth of our multicultural city."
