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Principle to manage luxury apartments

A new development made up of some of Birmingham’s most expensive apartments is to be managed by Principle Estate Management. 

The Turner Consultancy has appointed Principle to look after 14 luxury units at Bristol Court in Edgbaston, which are each priced from £450,000 to £495,000. 

The two and three bedroomed apartments have been built to extremely high specifications on the site of a former Victorian hotel, ranging in size from 1,200 sq ft to 2,400 sq ft. 

Asad Adras, project manager and consultant for the Turner Consultancy, said: “This luxury development has been influenced by a mixture of Victorian and Gothic architecture and its high spec interiors make it stand out. 

“We wanted a unique managing agent that could fulfil the expectations of purchasers at such a flagship development, surrounded by some of Birmingham’s most prestigious housing. 

“We knew we required both proactive management and an agent that really cares and could provide top quality service. 

“Principle is staffed by experienced chartered surveyors and that gave me comfort of a superior, long-term service for the benefit of all occupiers.” 

Principle’s lead director on the contract is Joe Jobson, an experienced chartered surveyor and estate management expert who joined the company earlier this year. 

Mr Jobson said: “We’re delighted that Asad has shown such faith in Principle. We firmly believe we are able to offer a personal, high-quality property management service and an instruction like Bristol Court reflects this.” 

Principle has already advised the Turner Consultancy throughout the building process on matters such as lease and service charge structures, highlighting long-term management issues and providing solutions. 

Principle Estate Management was launched earlier this year and are based at Cornwall House in Lionel Street, Birmingham, and offers a national property management service, predominantly to modern residential apartment buildings and traditional blocks of flats.

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